Help me out if you will? Archadeck of Charlotte has long advertised on radio and the Charlotte Observer to keep our brand relevant and generate phone calls. It is clear to me that fewer and fewer people are reading the newspaper. Is it worth it to continue advertising in this aging medium? We are all over the interent, home shows, direct mail and radio. Where does newspaper fall these days? I would really appreciate any commentary….. either reply to this blog directly or visit us at http://www.archadeckofcharlotte.com or http://www.charlotte.archadeck.com and PLEASE talk to me about you would most likely find us?